I think the site is brilliant. Within three minutes I had signed up, donated my $5 (to the Lupus Research Institute, Inc.) and started window shopping. There are hundreds of companies to shop with (everything from Fossil to Lane Bryant to Reebok) and some shops donate as much as 8% of your purchase (Fossil!). Not only do they donate, but YOU choose where the money is allocated. YOU CHOOSE.
This post enters me to win a Blissdom Conference package through the One2One network, but please be assured all opinions are my own and completely truthful.